We’ve been following one of the elite leaders of the “millennial movement” in network marketing, Alex Morton, for years.

For those who have been involved in the network marketing industry, you may realize that there can be an addiction to the business model, and he seems to breed that energy in the younger generation. The foreseen trends in leaders of the industry can become somewhat predictable, and with Morton’s track record you can bet his next venture is set to rocket towards success. But just how long will it last?

It was announced earlier this year that Alex Morton would take on the role of Executive Vice President of Sales at an up and coming MLM, iMarketslive. This forex education platform founded by the experience of Christopher Terry is dedicated to teaching people how to trade forex and futures. The college demographic has grabbed on to this platform. We’ll get to why this is a BIG deal in a second.

Morton is a best-selling author penning two books on personal development. He is also a transformational speaker, changing tens of thousands of lives across the globe. As you might expect with a leader of influence, he has been no stranger to controversy. He is likely the leader of a millennial generation that has revolted against the traditional way of thinking while adopting the ‘Alex Morton Mindset’ as his personal website states.

There’s no doubt Alex has a passion and a gift for changing lives. His journey began with Vemma where he started the YPR (Young People Revolution) in one of the earliest companies to focus their efforts on the millennial generation. Vemma hit unreal momentum before running into a major FTC lawsuit that put the company on hold forcing the majority to leave. Morton’s unique style of presentation and flashy lifestyle carried with him into Jeunesse where they were able to duplicate the process. He built a successful team at such an alarming rate that once again law suits and pyramid scheme allegations started to come out and this time even directed at Morton himself for faulty recruiting tactics.

The trend here shows just how influential Morton is and he’s mastered how to capture the attention of the millennial generation. It also shows how, in both law suits, the backbone of the complaint was directed at the fact that company revenue was coming primarily from monthly auto-ship orders and new recruits rather than retail sales driving the business. This is a big ‘no no’ in multi-level marketing and where many companies need to adjust their business model. Can you really blame someone for growing the business the way they want or is the compensation plan at fault?