A doTerra rep shared similar comments, “I don’t think I have a single customer that is over 35. This company and its products have resonated with us in a way that I couldn’t have foreseen. The ‘crunchy’ phenomenon is big here in Utah, and doTerra is the kind of natural product that a couple of my crunchy mom friends have embraced. Oils, soaps, detergents – all of them have found a foothold amongst my friends and some of my classmates (BYU). I don’t really know how else to describe it, other than it is just easy to sell these products. The authenticity of the ingredients and the message seem to be what I hear from people. I don’t know. I just know it has really, really taken off!”

College students. Organic materials and message. Millennials and moms. These are trends that can stretch out for years. College campuses and female loyalty are the kind of brand identities that network marketing competitors covet. Young Living and doTerra have figured it out, and it shows.