You just joined a network marketing company, now what?
Well for most of us the first steps involve recruiting a team around your warm network and eventually moving to cold prospects. Mastering the art of recruiting and teaching how to duplicate the process is the bread and butter to building a successful business. Recruiting can be one of the most difficult struggles for most people in the industry, especially new people. Very few people enter the industry with these skills already in place. None of this is rocket science, but if you do these things consistently you will get better results in your business. Fortunately, these skills can be learned. Here are 10 tips that if done consistently will start you on the path to becoming a master recruiter.
#1 Improve yourself
This has to be taken as the most important point. Strip away your addiction to the current skill set you possess and understand you can grow to become anything you want. If you want to get better at public speaking or presenting, for example, you need to invest in your personal growth every single day. Whatever it is that will help you, reading a chapter a day or practicing your speech in front of the mirror, take this seriously if you want to be taken seriously and understand you need to grow.
#2 Don’t beg, chase, or bug
Just because you helped that person move 2 years ago doesn’t mean they owe you any favors. Think of walking into a job interview or asking someone out on a date. What would you think if you sat down and the interviewer started begging you to work for them, or (referring to guys) asked someone on a date and they were overly enthused, something would just not feel right. Chasing and bugging someone just to sit down with you will actually have the opposite effect, so game plan the right approach beforehand.
#3 Treat it like a business, not a scratch off
Sure, everyone gets excited starting a new business, but don’t act like you’re so pumped because you know a certain individual who is so well connected and they are your ticket to success. Chances are when you approach that person and they say no, it will end up having more of a negative impact and that’s how many people get discouraged and end up quitting. If you aren’t sure if you want to be doing this a year from now, don’t bother, don’t come in with wrong expectations, understand it takes time and it’s not luck of the draw. This is something you need to grind at. If you can’t build residual income from a normal job then why would it be that easy somewhere else? Realize the true business purpose of residual income in network marketing and put in the work to make it happen.
#4 A good upline is a bonus, not a requirement
There will be amazing uplines with bad downlines, and disappointing uplines with awesome downlines, it’s inevitable. What you should not do is act like it’s your uplines job need to carry you get to the next rank, instead treat it like a business and produce. They don’t owe you anything, just like at a normal job they don’t owe, you have to be a producer. Be so good they can’t ignore you. Do not hinge your success on your upline. You have to have the mindset that if I’m going to succeed it’s going to be up to me. Have the respect for yourself to value becoming self-made.
#5 How you do one thing is how you do everything
Many people are so hungry for the how-tos and a step by step guidebook that they aren’t focused on the mindset. Divorce the idea of what you think you know and instead look at your results. If you think you have been working in your business, let’s say prospecting at minimum one person each day, but you are not seeing success, it’s a mindset problem. It’s not a matter of you clawing for more objection handlers. Have a better vision of yourself. If you don’t see yourself as successful your business won’t succeed.
#6 It is a numbers game
What you lack in skill make up for in numbers. However, this is not always 100% true. If you don’t work on your skills and only play the numbers, you will see some success but you will probably burn out. Get out there and start communicating with people. Have a plan of a 5% closing rate and continue to get better with repetition. As Eric Worre stated, “You are either punished or rewarded for the life you lived before network marketing.” Meaning, you may have come off a certain way by the lifestyle you represented before network marketing, so you must continuously work to improve and meet new people as you grow a new you.
#7 It isn’t what you say it’s how you say it.
Most of us have heard this statement before, but how many of us take it into daily consideration. A study by Dr. Mehrabian showed that when communicating with others, 7% is what you actually say, 38% is the tonality of how you say it, and 55% is your body language. Become a carbon copy of someone who you would picture as a success. Present yourself with confidence and proper tonality because 93% of your approach is not depicted by that speech you’ve been practicing.
#8 Use your product
It’s not just the story you have devolved on your journey, it’s because there are cells in your body that did not believe in the sacrifice it would take you to use the product, so how would you be able to convince other to do it. Your subconscious will know when you get pinned in a corner why you didn’t buy it. The problem is when you tell them you have to use the product they think of you as a salesman. It just doesn’t work. Be a product of the product. When coming into a new company it’s highly advised to come in at the top package because when you advise other people to come in they will look at what you did. If we were to look at our business statistically, we could draw a direct correlation between those who quit early and the packages they started with.
#9 Say less to more people.
This is a fairly easy skill to master, the problem is many new business owners jump in before they learn this essential approach. Don’t let people lock you into questioning in an environment you are ready to get into the specifics. Be busy, get out of there. If you let them start asking questions and you try to deflect or come off nervous they will see you as shady and try to ask more questions to prove you wrong. Make a pre-emptive strike against their interrogation, always be in control. Example “Hey I have a meeting to get to in about 2 minutes, but if it didn’t interfere with what you are currently doing would you be open to working on a side project”? Come up with a simple introduction to the idea like an ice breaker.
#10 Have 30-day goals
Most people set annual goals. When recruiting it’s easier to set 30 day goals and break it down to weekly and even daily tasks. Find out how many people you would like to recruit, remember to take a 5% close rate at the start, and make it a point to talk to that many people to hit your numbers. Breaking it down to smaller increments will help you make adjustments in your skillset and mindset when necessary.
Everyone is in a different place when it comes to each one of these skill sets. I encourage anyone wanting to become a better recruiter to analyze yourself and pick 2 or 3 categories that you can really work on to improve your business. It’s important to become aware of where you’re at even if sometimes we don’t want to admit it to ourselves. Change won’t happen overnight but with consistency, you can become a master recruiter.